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Indian Food Blogger Profile
Indrajeet Chandrachud
By. B. Shrestha [November 2009]
 

Indrajeet Chandrachud is the blogger behind Adhi Potoba. He is in his mid-30s. He was born and raised in Pune and moved to the United States more ten years ago for education at the Syracuse University. Currently, he is an art director by profession and works in advertising business. He lives with his wife Scanlynn and their two cats Cadbury and Kika in Sunnyside, a small neighbourhood in Queens / New York City. Besides cooking his other interests are painting and photography. Being an art director, Indrajeet got many opportunities of working with photographers throughout his career. He definitely has picked up some of the photography skills. Few examples of his food photography are featured in this page.

 

Blogs:
Adhi Potoba
Indrajeet Chandrachud
Question & Answers

[Food-india] What's your cooking philosophy?
[Indrajeet]  Food is my religion. As the name of the blog, Adhi Potoba, suggests the stomach comes before anything else, even god. I like to cook dishes that use wholesome ingredient that are not processed and easy to cook. I also cook mostly vegetarian as my wife is vegan.

[Food-india] How did you get started blogging about Indian food? 
[Indrajeet] My friend, creative partner and fellow music blogger knew about my cooking suggested that I should blog about it. I wasn’t initially into the idea, but did it anyway. And I am glad I did. My creative partner's blog on music can be found at http://rockturtleneck.blogspot.com

[Food-india] What do you hope people get out of your blog posts? 
[Indrajeet] All of us have certain memories or stories associated with our favourite dishes. This blog is not so much about the food as it is about those stories that surround the food and what each of those stories mean to me. Especially stories from my hometown of Pune.

 

[Food-india] How did you learn to cook Indian?
[Indrajeet] In India it is very rare that men cook at home. I didn’t really ever cook at home, but I do remember watching my mother who is an exceptional cook. I moved to the United States and was faced with the task of making a meal for myself. When I finally started making a meal, I remembered exactly what my mother did from watching her. When I realized I was good at it, I started experimenting more. It’s easy when you have no money to eat out and lots of time.

[Food-india] Who are some of your favorite food blogs and websites?
[Indrajeet] Allrecipies.com , Aayisrecipes.com , Sindhirasoi.com, the-cooker.blogspot.com

[Food-india] What is your favorite Indian meal to cook at home for yourself and for entertaining friends and family?
[Indrajeet] My favourite Indian meals to cook at home are: Idli-Sambar, Tandoori Chicken, Mutton Biryani, Sabudana Khichadi, Prawn Khichadi.

[Food-india] What is your other favorite Indian meal that you like to eat but not good at making?
[Indrajeet] The food I love eating but am not that good at making is Indian Chinese, especially Chicken Manchurian.

[Food-india] What are other types foods you like?
[Indrajeet] Other types of food I like are Mexican, Afghan, Turkish and Thai.

[Food-india] Your food photographs are amazing. Would you like to say something about the food photography?[Indrajeet] I am a great fan of food photography. The visual appearance of food is just as important as the taste of the food itself. As such, I am also a big fan of plating. It’s like using the plate as a canvas and having beautiful food installations on a plate. Even the most mundane food can look interesting when plated and presented properly. This is something I strive for when photographing food. 

For a few years, I had Kraft Foods as my client and I learnt a lot about food presentation and photography from the experience. However, it’s hard to work on Kraft’s million-dollar photography budget when doing it your own kitchen, so I try to make the best out of whatever I have available to me. Shifting from film cameras to digital has been very liberating for amateur photographers like me. It helps me experiment and see the results instantly. I use a Nikon D-80 camera and prefer using soft natural light. I rarely use artificial lighting as even the slightest shadow translates and changes the look of the food. And except for the minor brightness or contrasts adjustments, I prefer to leave the photos unprocessed. 

Of course, just like cooking, photography is something I enjoy very much and I find it to be extremely relaxing.

Indrajeet Chandrachud's Food Phtography
 

Chakli
Chakli

Egg Curry
Egg Curry on piece of bread

Kaathi Kabab
Kaathi Kabab

Masoor_Dal_Usal
Whole Masoor Dal Usal

Matki
Matki

Prawn Curry
Prawn Curry on rice

Shikran
Shikran

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